BLUF

The concept of BLUF has been on my mind for a while now. BLUF will be a clothing brand focused on skate/creative street style. Through short, simple videos, I want to convey a warm feeling of friends among each other, skating, being young, and above all doing whatever you feel like: BLUF.

I think it’s important to build something first before coming up with a line, I want people to buy it also for the brand identity, not necessarily the garment alone. Slowly it’s starting to take more shape and colour, but a clear image first :).

 @BLUF_clothing on Instagram.